What is APU

APU as a social projet,
brand and quality product

APU is a product that has intrinsic meaning to Peruvian culture and territory. In Inka culture, Los APUS are the gods of the mountain, sacred entities that represent a universal essence. The alpaca is considered a sacred animal in Andean culture, revered because it represented the Gold of the Andes with its precious fiber and their friendly behaviour toward man.

Only the emperor and the ancient high institutional ranks were allowed to use its very soft wool. Nowadays, the alpaca is considered a social animal, which has a tendency to live in herds and can be easily bred thanks to its docile nature. What is not known about alpaca is that its wool is among the FINEST IN THE WORLD thanks to a series of unique characteristics.

APU' features

The brand

APU is a BRAND that guarantees the entire craftsmanship of the product, from the very first filature to its packaging. Without any industrial processes, APU guarantees the authenticity of every single product.

The philosophy

APU follows the 100% NATURAL PHILOSOPHY, enhancing alpaca wool and all its natural colors. APU guarantees total absence of chemical processes and synthetic materials in the final products.

The guarantee

APU is a GUARANTEE, born from a deep knowledge of alpaca wool processing. From the artisanal filaturing of the wool to the final creation, the item is entirely handmade. With more than thirty years’ experience in the field, and in total respect of environmental and animal protection.

The social project

APU is a SOCIAL PROJECT, we work only with artisans of the Andean area of Peru. These locations are rich in farmer and artisan cooperatives, masters in the art of shearing and spinning wool. It is a project whose main objective is to promote and enhance the “handmade” products of the various Andean communities, offering contemporary pieces. APU encourages the artisan process of the LUPAKA people, which is gradually disappearing over the years due to the lack of generational exchange. The ultimate aim is therefore the support and the celebrating of the artisanal and millennial crafts. APU is a CHALLENGE that wants to successfully combine TRADITION, FASHION, INNOVATION AND QUALITY.

The founders

We have known deeply and intensely what it means to love a place.
We have discovered the strength and absolute quality of a product.
We have the dream of demonstrating how, while maintaining tradition, we can offer something contemporary and exciting.