APU as a social project,
brand and quality product.
APU is a product that has intrinsic meaning to Peruvian culture and territory. In Inka culture, Los APUS are the gods of the mountain, sacred entities that represent a universal essence. The alpaca is considered a sacred animal in Andean culture, revered because it represented the Gold of the Andes with its precious fiber and their friendly behaviour toward man.
Only the emperor and the ancient high institutional ranks were allowed to use its very soft wool. Nowadays, the alpaca is considered a social animal, which has a tendency to live in herds and can be easily bred thanks to its docile nature. What is not known about alpaca is that its wool is among the FINEST IN THE WORLD thanks to a series of unique characteristics.
Why choose APU
APU wants to offer high quality products. Giving you the pleasure of wearing a unique item, so that everyone can feel the experience of wearing fashionable clothes free of synthetic fibres!
Agri-producer association of Andean camelids Altotumiruma.
It is an association that deals directly with the breeding of alpacas and has 15 years of experience in the genetic selection of animals and in non-intensive methods of camelid breeding. We work closely on the process of spinning their own wool and making sure that in the filaturing process no synthetic materials and dyes are added.
Artesanìas Lupaka Artisan Association of Acora.
We collaborate symbiotically with the artisans throghout the creation of the product, from the single thread to the sweater. Each piece of the collection is unique and totally handmade, made with passion and skill in the processing of alpaca wool typical of the Lupaka people.
We have known deeply and intensely what it means to love a place.
We have discovered the strength and absolute quality of a product.
We have the dream of demonstrating how, while maintaining tradition, we can offer something contemporary and exciting.