Everything about APU

APU as a social project,
brand and quality product.

APU is a product that has intrinsic meaning to Peruvian culture and territory. In Inka culture, Los APUS are the gods of the mountain, sacred entities that represent a universal essence. The alpaca is considered a sacred animal in Andean culture, revered because it represented the Gold of the Andes with its precious fiber and their friendly behaviour toward man.

Only the emperor and the ancient high institutional ranks were allowed to use its very soft wool. Nowadays, the alpaca is considered a social animal, which has a tendency to live in herds and can be easily bred thanks to its docile nature. What is not known about alpaca is that its wool is among the FINEST IN THE WORLD thanks to a series of unique characteristics.

APU's fetaures

The brand

APU is a BRAND that guarantees the entire craftsmanship of the product, from the very first filature to its packaging. Without any industrial processes, APU guarantees the authenticity of every single product.

The philosophy

APU follows the 100% NATURAL PHILOSOPHY, enhancing alpaca wool and all its natural colors. APU guarantees total absence of chemical processes and synthetic materials in the final products.

The guarantee

APU is a GUARANTEE, born from a deep knowledge of alpaca wool processing. From the artisanal filaturing of the wool to the final creation, the item is entirely handmade. With more than thirty years’ experience in the field, and in total respect of environmental and animal protection.

The social project

APU is a SOCIAL PROJECT, we work only with artisans of the Andean area of Peru. These locations are rich in farmer and artisan cooperatives, masters in the art of shearing and spinning wool. It is a project whose main objective is to promote and enhance the “handmade” products of the various Andean communities, offering contemporary pieces. APU encourages the artisan process of the LUPAKA people, which is gradually disappearing over the years due to the lack of generational exchange. The ultimate aim is therefore the support and the celebrating of the artisanal and millennial crafts. APU is a CHALLENGE that wants to successfully combine TRADITION, FASHION, INNOVATION AND QUALITY.

Why choose APU

APU wants to offer high quality products. Giving you the pleasure of wearing a unique item, so that everyone can feel the experience of wearing fashionable clothes free of synthetic fibres!

APU's features

Water-repellent

Alpaca’s fiber has by nature a self hood that makes it very resistant over time and ensure a good waterproof layer.

Totally anallergic

It is a wool that does not contain lanolin, it does not felting and does not cause allergies.

Elasticity

It is a wool that can be molded when wet, has a margin of elasticity in length and width of 2 cm.

Natural colors

Each color tint is totally natural. Alpaca is the only animal in the world to naturally possess 22 shades ranging from white to black through various shades of browns and grays.

Extremely finesse

The hair of the alpaca is among the finest in the world, surpassed only by Vicunas, in fact depending on its quality can vary from 18 up to a maximum of 30 microns, it is considered one of the finest wool in the world.

Thermoregulator

Makes the skin breathe and maintains a constant body temperature, especially with quick temperature changes from hot to cold and vice versa.

APU's collaborations

Agri-producer association of Andean camelids Altotumiruma.
It is an association that deals directly with the breeding of alpacas and has 15 years of experience in the genetic selection of animals and in non-intensive methods of camelid breeding. We work closely on the process of spinning their own wool and making sure that in the filaturing process no synthetic materials and dyes are added.

Artesanìas Lupaka Artisan Association of Acora.
We collaborate symbiotically with the artisans throghout the creation of the product, from the single thread to the sweater. Each piece of the collection is unique and totally handmade, made with passion and skill in the processing of alpaca wool typical of the Lupaka people.

Photogallery

Our partners

The founders

We have known deeply and intensely what it means to love a place.
We have discovered the strength and absolute quality of a product.
We have the dream of demonstrating how, while maintaining tradition, we can offer something contemporary and exciting.